Bad Teachers Free Essays

The poor instructing propensities for instructors shows enormously in the manner understudies learn. It makes understudies become unmotivated, drop out, and it likewise builds their odds of going to jail. In the narrative â€Å"Waiting for Superman† states that in view of awful educators understudies are bound to fall flat and drop out of school. We will compose a custom exposition test on Awful Teachers or then again any comparable subject just for you Request Now In the narrative they indicated that terrible educators just sat in class and dozed or didn't instruct yet since they had residency they couldn't be terminated without experiencing desk work and courts. The understudies are what endure the most along these lines. Awful instructors are the fundamental driver of bombing grades, unmotivated understudies, and the expansion of secondary school dropouts in jails. The languid tutors cause understudies to loathe what they are realizing and not have any desire to learn. It likewise makes them not go to class and begin to come up short. The narrative expressed that reckless educators just spread 50% of the material while great instructors can cover multiple times that. In my secondary school we had an instructor who didn’t make class worth coming to. She would give notes and freebees and sit at her work area the entire class. It made it extremely difficult for me to learn, or need to learn. I fundamentally needed to show myself variable based math since she wouldn’t. At that point when the following year went along I had no clue about what we were realizing. My lethargic educator destroyed science for me. At the point when understudies become unmotivated they begin to bomb their classes since they think they can’t learn, or they are inept, when as a general rule it is the instructors shortcoming. Bombing understudies can get discouraged or not care what befalls their future yet they don’t understand that with bombing grades schools won’t acknowledge you, and in the event that you do get into a school you won’t know the material. Awful educators are the reason for unmotivated understudies since when understudies don’t have a fabulous time learning they won’t need to learn. At the point when understudies don’t need to learn it ruins their odds of getting passing marks in that class and furthermore different classes. Penitentiaries are loaded up with secondary school dropouts since they can’t find a decent line of work without a recognition. To bring in additional cash they may sell tranquilizes or ransack individuals and when they get captured they go to prison. I for one accept that if the educational system was fixed there wouldn’t be as much wrongdoing since individuals would need to learn and head off to college to take in substantial income. The reason for the entirety of this returns to the instructors. Hanging tight for Superman† shows the insights of secondary school dropouts to detainees in jail and they were high. The educational system needs amended with the goal that understudies can show signs of improvement instruction and have the option to prevail throughout everyday life. Until we can do this the awful instructors will keep on destroying students’ training making them not have any desire to learn or wind up dropping out. The narrative â€Å"Waiting for Superman† was instructive of how schools can't change because of residency and associations. I accept that terrible educators will never leave until they begin to see that this age is coming up short on account of the training we need however didn't get. Instructions to refer to Bad Teachers, Essay models

The Outsiders :: essays research papers

          "The Outsiders" is a story that manages a contention between two groups, the "Greasers" from the East Side of town and the "Socs" from the east-part of town. This is a story that is told in the main individual. Ponyboy Curtis is the one recounting to the story. Here is an outline of the story.            Ponyboy has a debate with his sibling Darry and winds up fleeing to the recreation center with Johnnycake. There, Ponyboy and Johnnycake get into a battle with Randy, Bob, and three different individuals from the Socs. The Socs attempt to down Ponyboy, so Johnnycake wounds Bob with a blade and winds up executing him. Ponyboy and Johnnycake hurry to a gathering where they get together with Dallas, one of their dear companions. He gives them a firearm, cash, and advises them to get a train away to a surrendered church. They are advised to remain there until Dallas comes to get them.      When Johnnycake and Ponyboy get the congregation they go option to rest. When Ponyboy awakens, he finds that Johnny has gone to the store to get them food. While there, the two of them choose to camouflage themselves by trimming their hair. Ponyboy chooses to blanch his hair with peroxide. Dallas at last appears at get them.      They all get down to business to grab a bite. At the point when they come back to the congregation, it was ablaze. Ponyboy and Johnnycake went in to spare the youngsters from the consuming church. Johnnycake is caught inside. Dallas goes into spare him. At that point, the congregation breakdown. They are hurried to the clinic. Ponyboy and Dallas are alright, yet Johnny is seriously harmed. Ponyboy chats with one of the Socs and the two of them examine about how they are worn out on battling. Everybody ought to be equivalent. Afterward, the Greasers and Socs get into a tremendous fight , however at long last the Greasers win. Ponyboy and Dallas hurry to the emergency clinic to disclose to Johnnycake they won the fight. Johnnycake advises Ponyboy to remain gold. Those are the final words Johnny expressed before he kicked the bucket.      Darry goes insane over Johnny's passing and chooses to burglarize an accommodation store. The cops pursue him, Dallas discharge a couple of shots at them with his firearm.

10 Must-Read Books for Fall 2015

10 Must-Read Books for Fall 2015 Nothing like fall book releases to make you want to run out and buy the latest novels, curl up in an armchair with a cup of tea and settle down as the chill begins to set in. This fall has a wonderful mix of established and new authors offering forth their literary efforts to readers across the continent. Their books will take you around the world, spanning continents and, in some cases, centuries. Some wild adventures, somber mourning, political spoofs and love lost and found again will bring you into fall. Here are 10 picks for you to look forward to: 1. Purity. Jonathan Franzens much anticipated latest novel is a departure from his past works which focused on the American family. This one traces the journey of a political activist from East Germany and his American intern who follows him to Bolivia where they operate a media and government-watch organization. 2. The Japanese Lover. Isabel Allendes story that spans the globe from Poland to San Francisco, during WWII, this story tells the tale of political refugee Alma Belasco and her unlikely romance with the son of a Japanese gardener in her aunt and uncles house in San Francisco. Ichimei, the gardeners son, is sent away to a Japanese internment camp and they are never reunited but remain in each others thoughts over the course of their lives. Then Alma begins to receive gifts in her nursing home that are suspected to be from Ichimei. A story that interweaves politics, fate and passion. 3. Death by Water. Nobel Literature laureate Kenzaburo Oes new novel is a captivating mixture of Japanese folklore, memoir and meta-fiction. The plot features a celebrated writer whose father had drowned and whos grieving process included writing a book about it. The books first sentence sets up the story beautifully: “The year I went off to university in Tokyo, something fateful happened when I returned home to Shikoku for one in the last in a series of traditional Buddhist services for my father.” 4. The Heart Goes Last. It is as surreal as any of Margaret Atwoods previous novels with the plot centering on a social experiment which allows couple Charmaine and Stan to live in a luxurious suburban home in exchange for agreeing to live in a prison cell every two months. While theyre serving their time in prison, another couple lives in their home. Eventually, the connection between the couples leads to feelings of sexual attraction, guilt and paranoia. 5. Two Years, Eight Months and Twenty-Eight Nights. It is author Salman Rushdies modern take on Arabian Nights. With figures such as Henry James, Mel Brooks, Mickey Mouse and Aristotle, its an eclectic, comical and thoroughly entertaining tale. Weaving the forces of good and evil throughout the ages from 12th century Arabia to modern day New York, Rushdie travels through time and space to bring us this magical twist on a classic story. The first line he delivers sets you up for the ride: “Very little is known, though much has been written, about the true nature of the jinn, the creatures made of smokeless fire.” 6. M Train. Patti Smiths follow-up memoir to her celebrated Just Kids, M Train traces the singers artistic path through narratives that span 18 subway stations across New York City. In this new memoir, Smith takes us to the cafes where she used to drink black coffee and muses about her thoughts on other artists such as Frida Kahlo, Jean Genet and Sylvia Plath. She recounts the tragic 1994 death of her husband Fred Smith and its long-standing effect on her. 7. Fates and Furies. Lauren Groffs third novel is about the twenty year marriage of Lotto and Matthilde. Already garnering raves by Publishers Weekly and one of the most popular books on display at BookExpo America, Groffs novel about marriage, co-habitation, betrayal and heartache follows the arc of a long-term marriage. A comment on the beauty and hope of loving someone, as well as the tragic disappointments that sometimes come along with it. 8. The Story of My Teeth. National Book Foundation winner “Five Under 35”, Mexican writer Valeria Luiselli spins a mighty elaborate story of unparalleled traveling auctioneer Gustavo “Highway” Sanchez Sanchez. Set in Mexico City and following Sanchez Sanchez through more adventures than you could count, as well as racking up unusual talents such as imitating Janis Joplin and standing an egg upright on a table, the book gets its name from the fact that hes planning to replace his teeth. That and the fact that he happens to be in possession of a pair of dentures he swears belonged to Marilyn Monroe. Fun, wacky and defined by Granta as “delightfully unclassifiable”, reading this novel is an adventure in itself. 9. Numero Zero. Celebrated Italian writer Umberto Eco offers a fascinating conspiracy theory about Italys famous dictator Benito Mussolini. Moving back and forth from 1945 to 1992, the plot revolves around the idea that Mussolinis death may have been faked. The book features a love story between a ghost writer and a celebrity gossip writer who find a dead body in an alley in Milan. Theories begin to spin including the murder of Pope John Paul I, the Italian secret service and the CIA. The timing is right as 1992 marks the beginning of the truly tragi-comic era in Italian politics. 10. Man Tiger Beauty is a Wound. They are written by Eka Kurniawan and translated by Labodalih Sembiring and Annie Tucker respectively. Eka Kurniawan has broken onto the literary stage with stories that evoke the oral traditions of his home village in Indonesia. Man Tiger is the story of Margio, a young man who is also half white tiger. Beauty is a Wound is about a prostitute who rises from the dead as set forth in the first line; “One afternoon on a weekend in March, Dewi Ayu rose from her grave after being dead for twenty-one years.” Both books have earned enormous critical acclaim for their originality and scope of human suffering and spirit.

Marketing Proposal For Consumers Professional Credit Union

This marketing proposal, designed by Justin Ellenwood is created exclusively for use by Consumers Professional Credit Union. Introduction Consumers Professional Credit Union (CPCU) will be creating a new product and a new service to go along with this product. The product will be a credit card reader for any mobile device. To enhance this product a mobile application will also be created. This application will be a free application, which charges a fee per transaction. However, there will be a premium option that will waive the transaction fee, as well as gain some enhanced features. It was determined that a credit card reader and mobile application would be a good fit for CPCU by researching the current options, the Canadian market, and if there is a need. First, the most known credit card reader was looked at. This would be Square and it currently operates in Canada, Japan, Australia, and United States (Square Office Locations, n.d.). According to Cocotas (2012) in 2012, Square revealed that it was processing payments totaling roughly $11 million a day, a $2 billion increase from the previous year. So there is defiantly a market for credit card readers and mobile applications, but why consider Canada? Canada has a mobile readiness score of 42.0, which is the second highest behind Singapore (Mobile Payments Readiness Index, n.d.). â€Å"According to the MasterCard Mobile Payments Readiness Index, Canada, like the United States, is very strong in propensity and usage inShow MoreRelatedConsumer Credit12385 Words   |  50 Pagespursuing their marketing strategy to take hold of new segments with purpose to discover new opportunities because the tremendous market competition makes the companies feel constantly improve their marketing mix. Thus, offering innovative products and service in the market are remarkably increasing. Consumer loan, credit card, online banking, mobile banking, ATM card etc are some of the outcomes of this continuous innovation and improvement. The technological innovations make the consumer more knowledgeableRead MoreCredit Risk Management of National Ban k Limited, Bangladesh8717 Words   |  35 Pagesthe contemporary credit risk management system of National Bank Limited in this report. 1.2 Objectives: Broad Objective: To analyze the Credit Risk Management policy. Specific Objective: To attain the broad objective the following specific objectives will be pursued- * To identify the various types of credit disbursed by NBL. * To analyze the credit portfolio of NBL. * To get idea about the process of credit management practices of NBL. * To examine the credit disbursement trendRead MoreStrategic Management and Leadership25577 Words   |  103 PagesAbout the Extended Diploma in Strategic Management and Leadership Course Module Brief Entrance Requirements Core Units Unit 1: Developing Strategic Management and Leadership Skills Unit 2: Professional Development for Strategic Managers Unit 3: Strategic Change Management Specialist Units Unit 7: Strategic Marketing Management Unit 9: Managing Corporate Responsibility in the Wider Business Environment Unit 10: Strategic Human Resource Management Unit 13: Managing Financial Principles and TechniquesRead MoreTravel and Tourism Administration Program Structure20692 Words   |  83 Pagesï » ¿TRAVEL AND TOURISM ADMINISTRATION PROGRAM STRUCTURE No. Course name and number Contact hours per week Number of credit units per semester SEMESTER ONE Compulsory subjects: 1 TOU 111 – Introduction to Tourism 3 3 2 TOU 115 – Fares Ticketing I 3 3 3 TOU 117 – General Travel Knowledge I 3 3 4 ENG 121 – The Technique of Writing and Language Studies 3 3 5 COM 103 – Computer Fundamentals I 3 3 Electives: One of the following three 6 CYP 111- CyprusRead MoreIntern Report on Credit Risk Management of Ncc Bank Limited8134 Words   |  33 Pagesa project paper on â€Å"Credit Risk Management of NCC Bank Limited†. Eventually a report with proper analysis and possible solutions of the organization is hereby submitted to Rony Kumar Datta, Lecturer, Department of Business Administration, Shanto-Mariam University of Creative Technology. 1.2 Objectives of the Study General Objective To examine the overall credit risk management of NCC Bank Limited- a commercial Bank of Bangladesh. Specific Objective - To analyze various credit policies of NCC BankRead MoreAdms 2200 Mid-Term Exam Prep6012 Words   |  25 PagesMarketing: the process of planning and executing of a product, its pricing, its promotion, and its distribution. In addition marketing attempts to manage customer relationships in ways that benefit the organization and its stakeholders. Marketing creates UTILITY (want-satisfying power of a good or service) through the exchange process. Time Utility – Availability of goods and services when people want them. Place Utility – Availability of goods and services at convenient locations. Ownership UtilityRead MoreRenee Business Plan5082 Words   |  21 PagesYour Business Name Street Address Address 2 City, ST ZIP Code Telephone Fax E-Mail Table of Contents I. Table of Contents 3 II. Executive Summary 3 III. General Company Description 3 IV. Products and Services 3 V. Marketing Plan 3 VI. Operational Plan 3 VII. Management and Organization 3 VIII. Personal Financial Statement 3 IX. Startup Expenses and Capitalization 3 X. Financial Plan 3 XI. Appendices 3 XII. Refining the Plan 3 ExecutiveRead MoreBusiness Plan5390 Words   |  22 Pages................... 4 General Company Description ............................................................................ 5 Products and Services............................................................................................ 6 Marketing Plan ....................................................................................................... 7 Operational Plan .................................................................................................. 16 VII. ManagementRead MoreWgu E-Business Expansion Proposal Essay13960 Words   |  56 PagesOnline Business-Expansion Proposal for Xavier Derico Consulting Xavier Smith Western Governors University Introduction Xavier Derico Consulting is a successful freelance communication consulting firm that provides the following editing-and-writing/translation-and-interpretation services: 1. Professional Document Preparation—vocational documents comprising of rà ©sumà ©s and cover letters; business documents comprising of business plans and proposals, inter- and intra-office correspondence;Read More Impacts Upon Skinclads Business in the Next Five Years Essay3898 Words   |  16 Pagesimpacting directly or indirectly upon the company’s operations. The report explores the macro and micro environmental factors which are likely to impact upon Skinclad’s business over the next five years, reviews the internal factors, existing marketing mix and highlights possible problems areas. The Swot analysis lists the main strength of the business, its weakness and likely threats and opportunities the company may face in the future. Finally, the report identifies recommendations and possible

Meaning of Kanashii in Japanese

Kanashii is a Japanese word meaning sad or sorrowful. Learn more about its pronunciation and usage in the Japanese language below. Pronunciation Click here to listen to the audio file. Meaning sad; sorrowful Japanese Characters æ‚ ²Ã£ â€"㠁„ 㠁‹ã  ªÃ£ â€"㠁„ Example Translation Watashi wa sono shirase o kiite totemo kanashikatta.ç § Ã£  ¯Ã£  Ã£  ®Ã§Å¸ ¥Ã£â€šâ€°Ã£ â€ºÃ£â€šâ€™Ã¨ Å¾Ã£ â€žÃ£  ¦Ã£  ¨Ã£  ¦Ã£â€šâ€šÃ¦â€š ²Ã£ â€"㠁‹ã  £Ã£ Å¸Ã£â‚¬â€š or in English: I was very sad to hear the news.

The Intelligence Balance For Healthy Lifestyle - 772 Words

Reflective Journey This essay helps to draw a map of emotional intelligence. Emotional intelligence can be defined as the ability to monitor own and others peer’s emotions and helps to guide thinking and behaviour. It’s like an assessment tool. While doing this emotional intelligence assessment, I realised it can be vary after certain period of time as situation changes with a respect of time. But I believe it great experience to check own emotional test to know the intelligence balance for healthy lifestyle. As I start researching on this topic in depth, I released for any individual or organisational success, own self-evaluation is must. As it shows our negative and positive phases of personality and rethink to overcome or improve your skills. While doing this subject â€Å"Managing people in Organisation† and working on this assignment, I feel that I am evaluating my past, present and future to groom myself internally.(Jain and Sinha 2005) Definition â€Å"Emotional Intelligence† as an individual’s capacity to â€Å"perceive, understand, integrate and manage one s own and other people s feelings and emotions, and to act upon them in a reflective and rational manner†(Susan Chin Tee, Anantharaman et al. 2015). Personal/ work pressure and Satisfactions General Health In this exposition I need to consider on general wellbeing, for my case it s preventative. As EQ guide changes after certain duration of time. As I directed this test this month, so I can see the distinction. As myShow MoreRelatedBSHS465LeahPerryWk1AnalysisVidPaper1177 Words   |  5 Pageswith balance and care. Daniel Goleman, a psychologist and author, believes the four domains of emotional intelligence are self-awareness, self-management, empathy, and the combination of the above. When these four domains work congruently it stabilizes an individual in both work and home relationship (Goleman, 2013). A human service worker offers an effective service to the client when socially balanced and focused on developing healthy levels of emotional intelligence. Emotional intelligence is demonstratedRead MoreSuccess And Academic Success840 Words   |  4 Pagesstrive for a solidity as opportunities open for them. Everyone has their own perspective of what to prioritize to achieve personal growth such as a student. A successful student maintains a balance of thriving in their academics as well as living a healthy lifestyle physically, socially and mentally. A balance of these two concepts can help lead students into becoming a well-rounded individual as they continue their studies. Many believe that a student is successful when they have outstanding academicRead MoreThe Skills And Knowledge I Learned Through The Course1510 Words   |  7 Pagessuch as management vs leadership, emotional intelligence, team stages of development, situational leadership, servant leadership, and Myers-Brigs Personality assessment tool. Also, while taking this course, I also identified my dependable strengths as well as my areas of weakness. At the beginning, I will talk about my personal definition of leadership. Then, I will summarize my self-evaluation/self-assessment by using MBTI, Big 5, and Emotional Intelligence. I will also talk about one of my area ofRead MoreAyurveda1337 Words   |  6 Pageslong, healthy, and well-balanced lives. The term Ayurveda is taken from the Sanskrit words ayus, meaning life or lifespan, and veda, meaning knowledge. It has been practiced in India for at least 5,000 years and has only recently became popular in Western cultures. The contemporary form of Ayurvedic medicine is mostly derived from several sacred Indian texts which were written in Sanskrit between 1500 BC and 400 AD. The basic principle of Ayurveda is to prevent illness by maintaining balance in theRead MoreExperience the Body-Mind Connection for Functional Wellness!! Therapist Dr. Rama Reddy Jaggavarapu,1100 Words   |  5 Pagesgroups on mind-body-spirit amalgamation skills. Dr. Rama Reddy takes us on a grand tour through his book with creating awareness about some of the wrong beliefs that has troubled a healthy life. He even explains a fresh way to believe about consciousness and applies to present fresh insight into artificial intelligence, alien consciousness and mental illness. His programs are designed to accelerate deep understanding of human science and keen eye for mind improvement for future developments. HeRead MoreErik Erikson s Social Stages Of Development1080 Words   |  5 Pagesguilt a child could feel develops from their parents or authority figure making them â€Å"feel like nuisances† with their behavior and questioning. Guilt is actually a healthy feeling at this age when not in extremity because it is one way a child learns self-control with their newfound sense of leadership among others. There must be a balance between the guilt a child feels and how often they assume leadership roles and initiative behaviors. The fourth stage, Competency vs. Inferiority lasts from ageRead MoreThe Chemical Building Blocks And Nutrition1274 Words   |  6 Pagesone of the most important elements for being healthy and increase human’s life expectancy and energy. While maintaining proper nutrition we are able to provide our bodies with all necessary foods that contain necessary vitamins and minerals, and that way we can continue to do well in our daily life processes. Additionally, nutrition is usually applied in human’s daily life and it means that the person takes in what he or she needs to maintain the healthy state of their mind and body. Nutrition hasRead MoreThe Influence Of Heredity And Environment On Development1647 Words   |  7 Pagesincludes a page number when referencing the textbook. Answer 1. The nature side of the debate states that genetics or other natural causes are generally if not all, accountable for the characteristics concern to the personality, behavior and intelligence of an individual. The nurture side of the debate argues that the main contribution to how a person develops is made by the influence of the people and events that interact with that person throughout their life. The topic that was choosing is stressRead MoreTechnology Has Exceeded Our Humanity1511 Words   |  7 Pagesstruggle to divulge into the real essence of humanity; education, the arts and culture, and living a healthier lifestyle. They fall prey to obesity, lack of interest in arts like theater, distraction from work, loss of religion, etc. Without technology in this world, I can broaden my spectrum of knowledge, dive into the culture and arts the world can offer, and lead a happy and healthy lifestyle. In the technological world of today, people begin to drift away from learning in school due to technologyRead MoreThe Success Of Becoming A Successful Entrepreneur1362 Words   |  6 Pagesâ€Å"They say most Entrepreneurs born with these management skill come from a rare breed of people with intelligence, great heart, and creative skills. They are visionary and self confident, good communicators with unlimited energy, and have a string passion for what they do† It is usually things outside of our control that causes a venture not to succeed. Simple fact, everyone is not cut out to be an entrepreneur, but to last and be great takes a lot. Anyone can be an entrepreneur, but to last and

Human Reproductive Biology Latest Approaches to Contraceptives

Question: Human Reproductive Biology for Latest Approaches to Contraceptives. Answer: Contraception is the use of devices, chemical substances, procedures and other methods in the effort to prevent conception that results from sexual activity between a male and female of fertile age bracket (Jones Lopez, 2014). Contraception is usually referred to as birth control or family planning. There are several contraceptive methods which are meant to be used by both males and females separately, but most of them are intended to be used by women. Contraception has been in existence since ancient Greece, Egypt, and Mesopotamia among other regions globally (Tone, 2013). The principal purpose of employing birth control is to prevent or avoid pregnancy if the individuals are not ready to meet the demands that come with conception and childbearing. On the other hand, it is used for health purposes to safeguard the mothers that are at high risk of complications associated with pregnancy such as those with sickle cell anemia trait, severe hypertension, and extreme deformations on the abdominal, pelvis and the spinal cord among other medical conditions. In this modern era, various approaches have been used in family planning and contraception. These methods are broadly classified as mechanical or barrier, chemical, surgical and natural methods. Under each category, there is a number of options from which the consumer can choose. For instance, mechanical or barrier approach of contraception involves the use of male and female condoms, intrauterine contraceptive device (IUCD), diaphragms, cervical caps and contraceptive sponges. Mechanical or barrier methods are meant Chemical approach entails the use of spermicides and hormones that are packaged in various forms such as injectable form, oral pills, and implants. In almost all instances, the use of hormone based contraceptive methods is used exclusively by females. However, there have been researchers that have tried to find out the possibility of using the hormonal method of contraception among males. None existence of the hormonal contraception use among the male population is attri buted to the undesirable side effects that come with their prolonged use which typically pose a number of health risks to the users. As well, surgical means of contraception entails two significant operational procedures conducted in both males and females. In females, it can either be tubal ligation, tubectomy or laparoscopic occlusions. With men, the only available surgical method of contraception is known as vasectomy. These methods are the commonly used ones globally. Nonetheless, there are also natural methods of birth control some of which were utilized in the ancient times for the same purpose and are still employed currently but in a more efficient manner with the thorough understanding and establishment of the human reproduction. These approaches classified as natural use no devices or chemicals to achieve their intended purpose. They include lactation amenorrhea, rhythm or calendar method, coitus interruptus or withdrawal, basal body temperature monitoring method and absti nence (Mastroianni, Donaldson, Kane Committee on Contraceptive Development 2012). However, even though there is the existence of these methods of contraception, they are not used by all individuals in the society due to issues related to cultural beliefs, religion, and ethics. This has prompted the establishment of regulations, guidelines and laws governing the use of these methods in different states. Although contraception has not been fully accepted in all societies worldwide, there has been a consistently relative improvement over time with the use of it. This can be greatly attributed to improved access to medical care in most countries, advanced medical assistance, health education, literacy, globalization and dissemination of information from concerned government and medical and reproductive research agencies to the consumers and the general public. Notably, a number of factors are considered when one is choosing the kind of contraceptive approach most suitable to them. Not all of these approaches can be used everyone, and therefore explicit explanation, advice and health education should be provided to the interested users in order for them to have an insight of what each of the approaches entails. The factors commonly considered while selecting the most suitable method of birth control include availability. Availability is the ease of access to the various options provided in either local health care facilities or other pharmaceutical outlets. Some methods may be widespread in certain areas than others due to this factor. Another factor associated with the availability and plays a role in the selection of an approach is cost and affordability of the method. Most individuals prefer the most cost-effective method. Another essential consideration is reversibility of the method of choice. Some people may want to conceive and bear children in future while others may want to prevent the possibility of conception permanently. Due to this reason, there are options provided for each of these parties that fit their interests, and it is a major factor that is considered before choosing any of the available methods (Ory, Forrest Lincoln, 2013). Additionally, the effectiveness of a birth control approach is put into consideration. The level of effectiveness of each of the methods used differs from each other. Some have high failure rates than others as indicated in table 1 therein according to DuPreÃÅ'  (2014). Intrauterine contraceptive device is the most effective and reliable among the mechanical methods. Other mechanical contraception options are equally effective but with a comparatively higher failure rates as they result in more unintended pregnancies. With chemical means, hormonal methods have higher success rates in prevention of conception while other chemical non hormonal options result in more uninte nded conceptions. Nevertheless, they are all better in terms of success rate when compared with natural methods which pose the highest risk of failure. Therefore, the only methods that are regarded to be 100% effective and reliable in prevention of conception as stipulated in table 1,are surgical tubal ligation, tubectomy, vasectomy and abstinance but only if these procedures are done correctly without any medical error. However, contrary to expectations based on its success rate, its the least used approach. Consequently, due to the reliability issues of some of these methods being more reliable than others, has led to those with high effectiveness and reliability percentage being common and widely used (Senanayake Potts, 2015). Moreover, another crucial issue considered is the side effects and adverse reactions associated with a particular approach. The body response and reaction to these approaches is not the same in all individuals. In some instances, an approach may result in an adverse reaction and undesirable side effects that pose a health risk to an individual. In such circumstances, medical and reproductive advice is sort and the person offered other more tolerable birth control approaches. Furthermore, acceptability of a method by both partners is taken into account before selecting it. This factor is specifically influenced by beliefs, psychological perceptions and all other factors that have been noted earlier. Birth control method Failure rate per 100 women Natural methods 13-30 conceptions per 100 women chemical (hormonal) methods 3 or fewer conceptions per 100 women Mechanical methods (barrier) 2-18 conceptions per 100 women Chemical (non-hormonal) methods 20 conceptions per 100 women Mechanical methods ( intrauterine contraceptive device) 1-3 conceptions per 100 women Surgical methods 0 conceptions per 100 women. Table 1: Failure rates of various contraceptive methods. Particular contraceptive method with associated advantages and disadvantages Male and female condoms The male condom is made of latex and is open on one end only It is worn over an erect penis before sexual intercourse. It works by blocking entry of sperms and semen ejaculated. Thus the ejaculate is collected inside the condom which is discarded afterward. By preventing successful entry of the ejaculate into the uterus, pregnancy is also avoided since fertilization of a viable ovum cannot take place. Similarly, female condoms prevent entry of sperms into the female reproductive system. It is inserted into the vagina through the vulva before sexual intercourse. The most outstanding advantage of using condoms as a birth control method is that it is the only way that also prevents transmission of sexually transmitted infections (STIs) including HIV/AIDS if used in the right manner. Moreover, its use doesnt need any medical supervision. However, the couples are supposed to have knowledge on the correct use in order to prevent ineffectiveness and failure cases. It is readily available in most places, relatively cheap and accepted by most couples since it is entirely reversible but some may argue that it reduces pleasure. Notably, it may cause an allergic reaction in some individuals who have an allergy towards latex. Another advantage is that rupture of the condom can result in conception or transmission of STIs and HIV virus (Briggs, Kovacs Guillebaud, 2013). Diaphragm This is a thin rubber that is inserted through the vagina and fitted on the cervix just before intercourse to prevent entry of sperms into the uterus. Cervical caps also use the same principles as a diaphragm. A spermicidal cream is applied to the diaphragm before this insertion. It is also supposed to be left intact for 6-8 hours after intercourse before it is removed or up to 16 hours if sex is desired again in which case additional spermicidal cream is applied without removal of the device. However, those having uterus prolapse and highly relaxed vaginal muscles are advised not to use this method as it may lead to further complications. It is moderately effective for highly motivated couples and is completely reversible but just like condoms; there can be rare occasions where allergic reactions can ensue (Zorea, 2012). Intrauterine contraceptive device (IUCD) It is also referred to as a coil or loop. It is a small plastic coated with copper or hormones. It is introduced by insertion into the uterus by a reproductive health expert to prevent fertilization or implantation of any fertilized ovum. Under normal circumstances, it doesnt interfere with menstrual cycles or hormonal balance. It is stipulated that the best moments for this procedure to be performed is 4-6 weeks after delivery or soon after menstruation whereby the cervix is dilated, and one is sure not to be pregnant (Churchill Media, 2004). However, this method is discouraged and should not be used by women with heavy and painful menstruation, uterine malignancies, present infection on the reproductive system and those with irregular vaginal bleeding of unknown etiology. It is very effective, completely reversible and acceptable since it doesnt interfere with regular intercourse. Some of the side effects associated with it are increased menstrual bleeding, discharge from the vagin a, severe menstrual cramps and increased vaginal infection risk (Association for Voluntary Surgical Contraception, 2014). Hormonal contraceptives This involves utilization of hormones to prevent conception. The hormones are introduced into the womans body through either oral intake of contraceptive pills, injection or implantation of hormonal implants. There are two types of oral contraceptives, namely the combined oral contraceptives (COC) and progesterone only pills (Drill, 2016). The earlier comes in three major combinations: monophasic, biphasic and triphasic and its mode of action is inhibition of ovulation by altering the hormonal profile in the female consumer. Monophasic pills are composed of the equal amount of progesterone and estrogen hormones. Drospirenone/ethinylestradiol is an example of such a pill. Biphasic pills contain the two hormones, progesterone, and estrogen with two different dose combinations. On the other hand, triphasic pills have three types of two separate combinations of estrogen and progesterone. The second category, progesterone only pills, is composed of progesterone hormone only. They also cha nge the hormonal profile in the body throughout the monthly cycle hence also preventing ovulation (Drill, 2016). Injectable contraceptives are equally based on the principle of preventing ovulation. A 150 mg dose of medroxyprogesterone acetate is injected intramuscularly after every three months. Likewise, implants are small devices that have hormones majorly levanogesteral. They are inserted into the groove between the biceps and triceps of upper forearm. All these options provide 100% conception prevention if used according to the recommendation. The use of these methods is completely reversible albeit not immediately. Some of the effects associated with their use are breast tenderness, weight gain, headache, nausea and slightly rise in blood pressure, spotting, irregular menstruation, excessive bleeding and in some instances reduced menstrual flow. Emergency contraceptive pills are high dose progesterone or estrogen based pills that are taken after unprotected sexual intercourse to prevent fertilization and implantation. They are supposed to be taken within 72-120 hours after the intercourse for them to be effective. They may also cause side effects such as nausea, vomiting, and headache besides making the menstrual cycle become irregular for some time. Surgical methods: Tubal ligation, tubectomy, and vasectomy Surgical methods of birth control are also known as sterilization since they are permanent except for tubal ligation. In females, tubal ligation involves the tying both fallopian tubes to prevent movement of the ovum into the uterus as well as preventing the sperms from reaching the ovulated egg for fertilization. This method is surgically performed and is reversible.on the other hand; tubectomy is the surgical cutting of the fallopian tube hence causing as a disconnection between the ovaries and the uterus. Thus there is no release of the ovum into the uterus or possibility of fertilization. In males, a vasectomy involves surgical cutting of the vas deferens from each testicle hence preventing sperms from being released to mix with semen before ejaculation. Tubectomy and vasectomy are permanent and completely irreversible. These surgical methods, however, offer 100% effectiveness and have no known adverse side effects. However, they are relatively expensive than the rest of the avai lable methods and may pose psychological challenges (Association for Voluntary Surgical Contraception (U.S.), 2014). Natural methods Cervical mucus monitoring method: This is the monitoring of cervical mucus to determine the most likely time of one to conceive. During ovulation the mucus is thin, and there are high chances of fertilization (Kher, 2012). During other occasions, the mucus is usually thick, and the ability of sperms to penetrate through the cervix is low hence conception is unlikely. Basal body temperature: Monitoring of body temperature guides one to know the likeliest time to conceive. Basal body temperature rises during ovulation and remains elevated until the next menstruation (Kher, 2012). An individual therefore knows the time of their ovulation and avoids sexual intercourse. Cervical mucus and basal body temperature monitoring may be combined in a method called the symptom-thermal method. In the same way, rhythm method monitors ovulation cycle, and avoidance of sex are practiced when ovulation occurs. Coitus interruptus, abstinence, and lactation amenorrhea: Coitus interruptus works by a man withdrawing the penis out of the vagina completely before ejaculation to avoid deposition of sperms and semen into the vagina. Abstinence which is avoidance of sexual intercourse also provides 100% effectiveness. Lactation amenorrhea is based on continuous breastfeeding by a mother resulting in lack of physiological changes such as resuming of ovulation after delivery that favor conception (Kher, 2012). References Association for Voluntary Surgical Contraception. (2014).Postpartum IUD insertion: Clinical and programmatic guidelines. New York: Association for Voluntary Surgical Contraception. Association for Voluntary Surgical Contraception (U.S.). (2014).Informed consent and voluntary sterilization: An implementation guide for program managers. New York: Association for Voluntary Surgical Contraception. Churchill Media, (2004).Birth control: Myths and methods. Williston: Discovery Education. Drill, V. A. (2016).Oral contraceptives. New York: McGraw-Hill. DuPreÃÅ' , A. (2014).Communicating about health: Current issues and perspectives. New York: Oxford University Press. Jones, R. E., Lopez, K. H. (2014).Human reproductive biology. Amsterdam : Elsevier/Academic Press. Kher, S. (2012).Gynecologic Endocrinology - ECAB. London: Elsevier Health Sciences APAC. Mastroianni, L., Donaldson, P. J., Kane, T. T., Committee on Contraceptive Development (U.S.). (2012).Developing new contraceptives: Obstacles and opportunities. Washington, D.C: National Academy Press. Ory, H. W., Forrest, J. D., Lincoln, R. (2013).Making choices: Evaluating the health risks and benefits of birth control methods. New York: Alan Guttmacher Institute. Senanayake, P., Potts, M. (2015).Atlas of contraception. London: Informa Healthcare. Briggs, P., Kovacs, G., Guillebaud, J. (2013).Contraception: A casebook from menarche to menopause. Philadelphia: Elsevier Tone, A. (2013).Devices and desires: A history of contraceptives in America. New York: Hill and Wang. Zorea, A. W. (2012).Birth control. Santa Barbara, Calif: Greenwood.

3 Top Tips for Writing Exceptional Georgetown Essays

3 Top Tips for Writing Exceptional Georgetown Essays SAT / ACT Prep Online Guides and Tips With an acceptance rate of just 17 percent, Georgetown is ranked as an extremely competitive school. If you want to be a part of the student body, you need to impress, and one of the best opportunities you have to do that is in your Georgetown essays. Don’t let the Georgetown essay prompts intimidate you. Though they may look complicated at first- and they do ask complex questions- some foresight and planning will help you write essays that are sure to impress. This guide will walk you through the Georgetown essays, giving you a look into the expectations and thought process behind each of the essay prompts. Feature Image:Patrickneil/Wikimedia Commons What Should You Know About the Georgetown Essay Prompts? Georgetown doesn't use the Common or Coalition Application. Instead, you’ll be filling out an application tailored specifically to their desires, though it may cover most of the same information. Because of that, you’ll want to pay extra close attention to what you discuss in your essays. Your essays should be tied specifically to Georgetown rather than the more general approach of the Coalition or Common Application. The Georgetown essays include one short essay of about a half-page, single-spaced, one longer one-page essay required of all students, and a second one-page essay specifically tied to one of Georgetown’s four schools: Georgetown College, the School of Nursing and Health Studies, Walsh School of Foreign Service, and the McDonough School of Business. Students in the arts- specifically music, dance, theater, and studio art- may submit additional portfolios as part of their application, but it isn’t required. Writing your Georgetown essays might feel something like this, but there's a clear path through! What Are the Required Georgetown Essay Prompts? Because Georgetown’s application is only for Georgetown, you’ll immediately notice that they’re a lot more specific than the Common or Coalition prompts. You should keep that specificity in mind as you answer the questions, thinking not just about why you want to go to a good school, but why you want to attend Georgetown specifically. How to Answer the Georgetown Short Essay Prompt Briefly discuss the significance to you of the school or summer activity in which you have been most involved.(One half-page, single spaced.) This question is pretty straightforward. Though you’ve no doubt discussed your extracurriculars throughout your application, this question asks you to think deeper about one of them. Ask yourself why you do those activities, and what they personally mean to you. â€Å"Why,† not â€Å"what,† should be the question you’re answering. Flesh out your mentions of extracurriculars in your application with discussions of why you do them and what you’ve learned. The activity you discuss should be significant to you- not something you do purely for fun or something you do because your parents make you. As with the first question, don’t inflate things to look more impressive. If you spent most of your summer watching TV, that might be relevant if you’re an aspiring screenwriter, and you can mention it- but again, answer the question ofwhy. Why did you choose the shows you did? What did you learn from them? That said, watching TV isn’tthe bestchoice. You’d be better off discussing how you spent your summer working on an original short film or participating in a workshop for aspiring screenwriters- but no matter what your preferred activity, there is a way to discuss why it’s significant to you and what you learned from it. This prompt gives you space to discuss your interests, particularly the things that can’t be represented by numbers as grades and test scores can. It gives Georgetown a clearer picture of you, which helps in their decision. This is also a space to expand on participation. Maybe you never became captain of the swim team and you’ve been worried that the lack of leadership might count against you. In this essay, you can explain that though that was your goal, you didn’t quite make it- but that you learned a lot anyway. This essay really is about what’s significant to you, so there are no wrong answers- it’s your execution that matters. Avoid being too general, or focusing too much on picking the most impressive thing from your roster if that thing didn’t actually matter to you. Be genuine with what’s significant to you and your essay will be stronger for it. This essay is the perfect one to show off what makes you unique. How to Answer the Georgetown Essay Prompt for All Applicants As Georgetown is a diverse community, the Admissions Committee would like to know more about you in your own words. Please submit a brief essay, either personal or creative, which you feel best describes you. (One page, single-spaced.) Notice how the emphasis on this question is on you. This is called a â€Å"Why You?† style essay- though the application is for Georgetown, the admissions office wants to know why you’ll be a good fit for the college and what you in particular will bring to the student body. What this means is that Georgetown doesn’t want to hear about how they have the best program or the greatest campus. They want to know about you and what makes you unique. When answering this question, think about what makes you a good fit for Georgetown’s student body. Consider their mission statement, their origin as a Catholic and Jesuit college, and what that means today. That doesn’t mean that you need to identify yourself as Catholic if you aren’t (please don’t do that), but that you should consider the role that faith plays in Georgetown’s approach to education. How does their mission statement connectto your own life and educational goals? Demonstrating that you understand the school’s mission and how you can contribute to it as a student is one of the most important parts of this question. But â€Å"Why You?† is only part of the question. The specific mention of diversity is important, too. Its inclusion in the question means that it’s important to Georgetown, and they want you to demonstrate that it’s important to you, too. Don’t get too fixated on typical meanings of â€Å"diverse.† We often use the word to refer to the variety of genders, sexualities, races, socio-economic statuses, and so on that exist in the world, but diversity of thought is worthwhile, too. Of course, you should write about your gender, sexuality, race, and so on if it’s relevant to what you’ll bring to campus- and it often is- but don’t feel like it’s all you have to offer. Think about what your experience has taught you, and how those lessons will contribute to Georgetown’s diverse student body. That can mean discussing overcoming socio-economic hardship, or it can mean relating how you and your seven brothers used to squabble until you realized working together got chores done faster. Everybody has a unique story to tell, and this is Georgetown offering you space to tell yours. Georgetown invites you to get creative here, but if you want to take a more embellished approach than a traditional essay, be sure that that creativity comes through in your writing and language rather than in the events. Don’t inflate things to look more interesting or diverse than you are- this is your chance to flesh out the grades and test scores with your personality, so be sure it’s your personality that the admissions office sees. How to Answer the Georgetown College Essay Prompt Georgetown College is the largest undergraduate school at Georgetown University, and contains many of the school's arts and sciences programs. What does it mean to you to be educated? How might Georgetown College help you achieve this aim? (Applicants to the Sciences and Mathematics or the Faculty of Languages and Linguistics should address their chosen course of study.) (One page, single-spaced.) This question is asking about your personal relationship with education and learning. But more than that, it’s asking you why you want to attend Georgetown, making it a â€Å"Why Us?† essay. When answering this prompt, think about your goals and how Georgetown fits into them. They don’t need to hear about how they’re a good school and you’ve always wanted to attend a competitive college- they already know that, and most other students also want to attend a good school. Why Georgetown specifically, as opposed to all the other possible schools you could apply to? This is a good place to demonstrate familiarity with their mission and curriculum. Are there particular classes or faculty driving your decision to attend? Mention them! Think holistically here. How will attending Georgetown enrich your education and help you reach your career goals? Keep their mission statement in mind as you write- consider the ideas of diversity, service to humanity, and community and how those fit into your goals. Again, avoid generalities. Your essay should have enough concrete connection to Georgetown that you couldn’t easily swap another school’s name in and still have it make sense. Of course, there will always be some overlap with other schools, but be sure that the true spirit of Georgetown comes through in your essay. Give yourself some time to prepare for your Georgetown essay and you'll be feeling like this. How to Answer the Georgetown School of Nursing Health Studies Essay Prompt Georgetown’s School of Nursing and Health Studies is exactly what it sounds like. This is where you’ll be applying if you’re interested in any of the health care fields, which is reflected in the prompt. Describe the factors that have influenced your interest in studying health care. Please specifically address your intended major (Global Health, Health Care Management Policy, Human Science, or Nursing).(One page, single-spaced.) This question isn’t quite a clear-cut â€Å"Why Us?† or â€Å"Why You?† question, unlike the previous ones. Instead, it’s asking â€Å"Why Health Care?† Again, always keep in mind Georgetown’s mission as a college: diversity, discussion, and the wellbeing of humanity. All of these things can factor into your essay in a meaningful way. Think beyond health care being a reliable and well-paying field. Why do you want to care for people? Why the health field, specifically? Tying Georgetown’s mission into this question is a great way to demonstrate your interest in the field, but also in the specific ways that this school teaches. In this question, Georgetown wants you to demonstrate your interest in the field. If you’re invested in health care, you’re more likely to succeed in the program. The admissions office also wants to know what passion and interest you’ll bring to the school, making you a student they want to invest in. If you don’t already know why you’ve chosen to pursue health care over other fields, now’s the time to start thinking about it. Health care can often be thankless, difficult, and even frightening if you’re working in emergency situations. What drives you to do it anyway? Maybe you’ve struggled with illness yourself, and you want to commit to researching cures. Or maybe you’re fascinated by the ways that disease impacts society, and you want to learn more about prevention and how to enact it on an individual basis. No matter what your career goal is, it’s important that you can explain why you’ve chosen this field over all others. However, be sure you can tie your interest to Georgetown specifically. Your essay will be even stronger if it explains not just what appeals to you about health care, but why Georgetown is the right college to help you achieve your goals. How to Answer the Walsh School of Foreign Service Essay Prompt If you’re interested in international relations, Wash School of Foreign Service is likely where you’ll be applying. Briefly discuss a current global issue, indicating why you consider it important and what you suggest should be done to deal with it.(One page, single-spaced.) Though college essays are generally not the place to launch into potentially inflammatory political topics, this question is specifically asking you to discuss a global issue. However, your answer should be well-reasoned and informed, demonstrating a thorough understanding of not just the side you agree with, but also the arguments of the opposition. This question wants you to demonstrate your awareness of the world. As a student of foreign service, you should be acquainted with what’s happening around the world and concerned with how to address important issues. You should use this opportunity to demonstrate not only what you know, but how you think about it, keeping in mind Georgetown’s mission of diversity and care for humanity. If you can show that you are interested in and engaged with the world, you demonstrate to Georgetown that you have a genuine interest in foreign service. But the service part is also important- don’t forget the part of the question that asks for your suggestions as to what can be done about the issue. Though Georgetown will no doubt be impressed if you manage to truly solve world hunger in your application, don’t worry too much about coming up with a wild, unheard-of solution. You need to support your ideas more than anything, showing Georgetown how you can address issues on a global scale with thoughtfulness and an understanding of context. Avoid focusing on an issue solely because it's a popular one if you don’t have the understanding to back it up. Georgetown wants your informed thinking on a specific topic, not an uninformed opinion on a global problem. Poverty is a global issue with plenty of potential solutions, but it's also a complex issue with many contributing factors, all of which vary throughout the world. What'sone angle that you understand well enough to speak confidently about it? A global issue is naturally going to be a big topic, but by focusing on an area you understand- such as food scarcity, a history of colonization, or climate change- your essay will be sharp and clear. The McDonough School of Business' prompt is all about why you've chosen Georgetown. How to Answer the McDonough School of Business Essay Prompt The McDonough School of Business is exactly what it sounds like. If you’re attending Georgetown with an interest in business, you’ll need to answer the following prompt: â€Å"The McDonough School of Business is a national and global leader in providing graduates with essential ethical, analytical, financial and global perspectives. Please discuss your motivations for studying business at Georgetown.†(One page, single-spaced.) The McDonough School of Business prompt is a classic â€Å"Why Us?† question, asking you to identify not just that Georgetown is a good school, but why it’s the right school for you and your interests. To answer this question, consider the university’s ethos and curriculum. Look at their course offerings and consider those as well as whatever reasons you have for applying. Think specifically, not generally- beyond it being a well-respected university, what does Georgetown have to offer you that other well-respected universities do not? Georgetown wants to hear that you’re committed to their program specifically, so answer in specifics. Identify features of their program in particular, and be sure to answer the question of why those features draw you to Georgetown. If you have a personal anecdote about Georgetown, such as a moment on a tour, a personal connection to the campus, or admiration for a particular alumni, this essay is a good place to discuss it. If not, it’s always a good idea to use concrete specifics, such as classes and extracurriculars that appeal to you. Fold those into a discussion of Georgetown’s mission and your own career goals to paint a complete picture of why this is the right school for you. This could be you and your new classmates at Georgetown. What Does a Successful Georgetown Essay Look Like? Planning an essay can be difficult as you try to weigh what the school might want against everything you could possibly cover. Thankfully, there's at least one successful Georgetown essay out there you can read in its entirety: "Listen, girl. He's over 60 and speaks no English. There is no way we would hire him." His tone was rude, but I sadly understood why my dad wasn't hired. I faced my hopeful dad and watched his smile drop as I told him that Dave just remembered that they hired someone yesterday and that they really couldn't afford to hire anyone else. My dad was disappointed, but nonetheless he graciously shook Dave's hand and thanked him for his time.Job searching is difficult for everyone, but in a world full of Daves, it's almost impossible. Daves are people who look at my family and immediately think less of us. They think illegal, poor and uneducated. Daves never allow my dad to pass the first round of job applications. Daves watch like hawks as my brother and I enter stores. Daves inconsiderately correct my mother's grammar. Because there are Daves in the world, I have become a protector for my family. I excuse their behavior as just being a "typical American." I convince my mother that they are only staring at her lovely new purse. I convince my dad they are only shouting about store sales to us. Aside from being a protector, I am also an advocate. As an advocate, I make sure my family is never taken advantage of. I am always looking out for scams and discrepancies. I am the one asking the questions when we buy or sell a car. I make sure all details are discussed and no specifics are left unanswered. It’s not hard to see why the writer was accepted to Georgetown. This essay clearly demonstrates her experience and understanding of the world. The last paragraph is a great example of how to turn that experience into something actionable- she wants to go into public service, politics, or diplomacy because of how she’s helped her parents and the bigotry she’s witnessed as she’s done so. We know from reading exactly what the writer will bring to Georgetown: an understanding of the world and the way it’s treated her and her family. She demonstrates her understanding of diversity clearly, which answers the first prompt- it shows what makes her unique as well as what she’ll contribute. The essay shows her personal story and how that’s influenced her lifelong plans. Because the admissions office understands where she comes from and the essay finishes with where she hopes to go- as well as covering some of the obstacles she’s overcome- they have a complete picture of her as a student. One area the essay could be improved is strengthening the connection to Georgetown specifically. This essay is quite strong- she did get into Georgetown with it- but spending a little more time reflecting on how her life experience connects to Georgetown’s mission would give it a little extra oomph. As it is, this could be an application essay for pretty much any school. Drawing a clear connection from your experiences to the college you’re applying to demonstrates a stronger degree of interest, making your essay stand out. Prepare ahead of time and your Georgetown essays will be far easier. Key Points of Advice for Georgetown Essays No matter which prompts you're answering, it's a good idea to follow general advice for your Georgetown essays, too. Though the application for Georgetown is unique to the school, it still follows most of the common rules of college applications, so be sure to read up on some common tips for college applications. #1: Read Prompts Carefully Don’t just answer the surface-level question. You have quite a bit of space to answer each of these, so read each one carefully, understand the deeper questions it might be asking, such as â€Å"Why You?† and be sure to answer those as well. Brainstorming will be a huge help here, as you can get all of your ideas out and select the ones that support your point the best. #2: Connect Your Story to Your School When you're writing "Why Us?" essays, think about your story- the things that have made you who you are, your ambition, your goals- and add in how Georgetown is the next step on your journey.Think beyond that it has a good reputation or that lots of impressive people have graduated from there. Draw a clear line between you and Georgetown by tying your experience in with its curriculum and mission statement. This will demonstrate that you’re not just reusing the same essay for a bunch of schools, and that Georgetown is your real goal. #3: Edit and Revise Editing and revision are your best friends when it comes to a polished Georgetown essay. Don’t just fire off a draft and call it good. Spend some time planning, writing, editing, and revising, being sure to start early so you can let your drafts rest between readings. Spending more time will take some of the stress out of writing and let you put in more effort to get it into shape. The longer you have, the more thought you can put into it, so start early! What’s Next? Give yourself plenty of time to get your Georgetown essay done by staying on top of all the deadlines for your application. What else do you need to get into your dream school aside from stellar essays? This guide has all the requirements to get into Georgetown. Even if you're not going to Georgetown, you should understand the college application process from start to finish. This helpful guide will walk you through applying to college starting from your freshman year of high school! Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

Ebola Outbreaks in Sudan and Zaire

Ebola Outbreaks in Sudan and Zaire On July 27, 1976, the very first person to contract the Ebola virus began to show symptoms. Ten days later he was dead. Over the course of the next few months, the first Ebola outbreaks in history occurred in Sudan and Zaire*, with a total of 602 reported cases and 431 deaths. The Ebola Outbreak in Sudan The first victim to contract Ebola was a cotton factory worker from Nzara, Sudan. Soon after this first man came down with symptoms, so did his co-worker. Then the co-workers wife became sick. The outbreak quickly spread to the Sudanese town of Maridi, where there was a hospital. Since no one in the medical field had ever seen this illness before, it took them awhile to realize that it was passed by close contact.  By the time the outbreak had subsided in the Sudan, 284 people had become ill, 151 of whom had died. This new illness was a killer, causing fatality in 53% of its victims. This strain of the virus is now called Ebola-Sudan. Ebola Outbreak in Zaire On September 1, 1976, another, even more deadly, outbreak of Ebola struck - this time in Zaire. The first victim of this outbreak was a 44-year-old teacher who had just returned from a tour of northern Zaire. After suffering from symptoms that seemed like malaria, this first victim went to the Yambuku Mission Hospital and received a shot of an anti-malarial drug. Unfortunately, at that time the hospital did not use disposable needles nor did they properly sterilize the ones they used. Thus, the Ebola virus spread through used needles to many of the hospitals patients. For four weeks, the outbreak continued to expand. However, the outbreak finally ended after the Yambuku Mission Hospital was closed down (11 of the 17 hospital staff having died) and the remaining Ebola victims were isolated. In Zaire, the Ebola virus had been contracted by 318 people, 280 of whom died. This strain of the Ebola virus, now called Ebola-Zaire, killed 88% of its victims. The Ebola-Zaire strain remains the most deadly of the Ebola viruses. Symptoms of Ebola The Ebola virus is deadly, but since the initial symptoms can seem similar to many other medical issues, many infected people may remain ignorant of the seriousness of their condition for several days. For those infected by Ebola, most victims begin to show symptoms between two and 21 days after first contracting Ebola. At first, the victim may only experience influenza-like symptoms: fever, headache, weakness, muscle pain, and a sore throat. However, additional symptoms begin to manifest quickly. Victims often suffer from diarrhea, vomiting, and a rash. Then the victim often starts bleeding, both internally and externally. Despite extensive research, no one is yet sure where the Ebola virus occurs naturally nor why it flares up when it does. What we do know is that the Ebola virus is passed from host to host, usually by contact with infected blood or other bodily fluids. Scientists have designated the Ebola virus, which is also called Ebola hemorrhagic fever (EHF), as a member of the Filoviridae family. There are currently five known strains of the Ebola virus: Zaire, Sudan, Cà ´te d’Ivoire, Bundibugyo and Reston. So far, the Zaire strain remains the most deadly (80% death rate) and the Reston the least (0% death rate). However, the Ebola-Zaire and Ebola-Sudan strains have caused all the major known outbreaks. Additional Ebola Outbreaks The 1976 Ebola outbreaks in Sudan and Zaire were just the first and most definitely not the last. Although there have been many isolated cases or even small outbreaks since 1976, the largest outbreaks have been in Zaire in 1995 (315 cases), Uganda in 2000-2001 (425 cases), and in the Republic of the Congo in 2007 (264 cases). * The country of Zaire changed its name to the Democratic Republic of the Congo in May 1997.

So What Does This All Mean to me Assignment Example | Topics and Well Written Essays - 250 words

So What Does This All Mean to me - Assignment Example We may vary from the way we speak and our beliefs but still each of us has a unique characteristics that makes us interesting from each other. The stereotype role I play on my daily activities and decision making is the role of choosing and ending with the right decision and how this decision will entirely affect me and the people that surrounds me. I chose my current current is because this is something that will help me finish my studies and change my life in the future. My future career will be stereotyped based on what I am sowing today and I planned to be successful in different ways. I have learned to be more decisive, picky, and use my common sense from the American popular culture. I have also learned that it is still my own decision if I will get affected by the culture presented and that all that is happening around me; absorption is based on personal assumptions. Through this, I came to the point of not being so stereotype and I should always find a reason to justify things before concluding something. I believe that I can only maintain the values I have learn by practicing it and applying it daily relative to my decisions and how I think over into something and for me; values are something that you can acquire but hard to leave out in someone is applying it all to himself. Implementation of the values learned is somewhat similar to applying it to everyday activities. What I have learned today, Ill make sure that I get to apply it and through the application I know it will help me to go to the right path in terms of getting good career and most likely into business. Galupo, S. (2004). U.S. Pop culture seen as plague; damage, influence may be exaggerated: The Washington Times. Retrieved from

FINANCIAL STATEMENTS AND RATIOS ANALYSIS Assignment

FINANCIAL STATEMENTS AND RATIOS ANALYSIS - Assignment Example The two main financial statements (the Income Statement and Balance Sheet) are going to be analyzed in both cases together with some financial ratios. However, before embarking on the aforementioned task, each of these banking corporations is going to be considered individually in a bid to understand their backgrounds. This is going to be in the order in which they have been mentioned in the introduction part. Flagstar Bank is a banking institution known by the official name Flagstar Bank and Flagstar Bancorp Investment Company acts as its holding company. It is headquartered at Troy, Michigan at the address 5151 Corporate Drive. Its website address is www.flagstar.com and its investor relations phone number is (248) 312-2000 and in case an investor wants to send an e-mail there is a facility on the company’s website to do that(investors@flagstar.com) plus an in case of any suspicion in dealings with Flagstar e-mail abuse@flagstar.com. The stock exchange trading symbol for this company is FBC at NYSE. The current share price is $0.79 and the company’s stock is under Financial Industries and further narrows down to the bank sector of NYSE. According to the 2009’s annual report, there are ten directors of which eight are outside directors and two are inside directors. Outside directors are considered independent when it comes to the company’s management decision making and therefore, mindful of the impact of the decisions’ impact on the shareholders. This is a branch bank and it operates around 175 banking centers. (flagstar.com, 2011) Universal banking refers to a case where banking firms have a network of branches, several firm claims, offers a variety of services as well as taking part in corporate governance upon firms which depend on banks for sourcing funds. Flagstar bank is not a universal bank according to the opinion of the study. (Calomiris, 1995 p1) On the other hand, the

Enola Gay Essay Example for Free

Enola Gay Essay August 6, 1945 by Alison Fell In the Enola Gay five minutes before impact he whistles a dry tune Later he will say that the whole blooming sky went up like an apricot ice. Later he will laugh and tremble at such a surrender, for the eye of his belly saw Marilyns skirts fly over her head for ever On the river bank, bees drizzle over hot white rhododendrons Later she will walk the dust, a scarlet girl with her whole stripped skin at her heel, stuck like an old shoe sole or mermaids tail Later she will lie down in the flecked black ash where the people are become as lizards or salamanders and, blinded, she will complain Mother you are late. So late Later in dreams he will look down shrieking and see ladybirds ladybirds Bombing Repetition Simile Female View Personification Alliteraion Male View Pronouns GLOSSARY Enola Gay: this was the name given to (and painted on) the plane which carried the bomb to Hiroshima. The pilots mother was called Enola Gay. Marilyns skirts: there is a famous film clip/still photograph of the American movie star Marilyn Monroe, in which she walks over a pavement air vent and the warm air from it blows the full skirt of her light-coloured dress upwards over her head. drizzle: this means rain lightly, but here is used to evoke the way the bees descend, buzzing, on to the flowers. salamanders: a salamander is a lizard-like amphibian with a smooth skin. In ancient legend salamanders were supposed to be able to live in fire. ladybirds: there are numerous versions (not all in English) of the nursery rhyme which begins, Ladybird, ladybird, fly away home, Your house is on fire and your children are gone. There are numerous explanations for it, too. Ladybirds are quite difficult to dislodge, and the rhyme, when recited, was traditionally supposed to induce them to fly off of their own accord.

Euthanasia Essay - Laws Against Assisted Suicide in Canada :: Physician Assisted Suicide

Laws Against Assisted Suicide in Canada "This is a very special day for me. It's the day of my release, the release from suffering, the release from the torment of my body." Those were the words of the very first Canadian to die through the process of doctor assisted- suicide, with the doctor being Jack Kevorkian. His name was Austin Bastable, and in the last few years of his life he became a crusader for the right to die with dignity. It has been only in these last few years, with the introduction of people such as Dr. Jack Kevorkian and Austin Bastable, that the world has begun to see the benefits made possible by the act of assisted-suicide. The prevention of suffering and pain made possible through this medicide, regarded as immoral for years, affects not only the patient but their immediate and distant relatives as well. Kevorkian told a judicial court the same one day in late April, early May: "Suicide is not the aim. Eliminating suffering is the aim, but you pay a price with the loss of a life." Although Kevorkian's methods have succeeded with some difficulty, in the USA, their northern neighbour, our great dominion of Canada, disallows the administration of this relieving practice. In our grand country assisted suicide is illegal. Cases of other terminally ill persons have surfaced throughout the news, the most prominent being those related to Dr. "Death" Kevorkian. We don't often think on what a terminally ill person might be like. They might be suffering from Lou Gehrig's Disease. They might be suffering from multiple sclerosis. They might be suffering from any number of other types of injuries and diseases. What we don't think about are the cases that bring out our most empathetic feelings. Take the case of one Christine Busalacchi, who was so severely injured in an accident that she now lives in what her father calls a "persistent vegetative condition." Vegetative is precisely the word to describe her condition. She has lost enough weight to cause her to appear as someone else. She has her right leg bent with her knee always in the air and her left foot is frozen in a quite unnatural manner.

No Money, No Honey

Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2Page Ref: 2 and 4 2) According to the opening scenario, the Tide marketing team is MOST concerned about which of the following? A) maintaining its brand share B) fostering customers' emotional connections with their product C) advertising their product's benefits D) comparing the effectiveness of their product to other brands E) incorporating consumer-generated marketing in the marketing mix Answer: B Diff: 2Page Ref: 2 3) According to management guru Peter Drucker, â€Å"The aim of marketing is to ________. † A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products Answer: C Diff: 2Page Ref: 5 ) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange. A) Selling B) Advertising C) Bartering D) Marketing E) Negotiating Answer: D Diff: 2Page Ref: 5 5) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships? A) the first two only B) the first three only C) the first four only D) the last three only E) the last four only Answer: C Diff: 2Page Ref: 5 ) According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy. A) determine how to deliver superior value B) build profitable relationships with customers C) use customer relationship management to create full partnerships with key customers D) understand the marketplace and customer needs and wants E) construct key components of a marketing program Answer: D Diff: 2Page Ref: 5 7) ________ are human needs as shaped by individual personality and culture. A) Needs B) Wants C) Demands D) Values E) Exchanges Answer: B Diff: 2Page Ref: 6 8) When backed by buying power, wants become ________. A) social needs B) demands C) physical needs D) self-esteem needs E) exchanges Answer: B Diff: 1Page Ref: 6 9) What do companies call a set of benefits that they promise to consumers to satisfy their needs? A) market offering B) value proposition C) demand satisfaction D) need proposition E) evoked set Answer: A Diff: 1Page Ref: 6 10) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) marketing management C) value proposition D) marketing myopia E) the product concept Answer: D Diff: 1Page Ref: 6 11) When marketers set low expectations for a market offering, the biggest risk they run is ________. A) disappointing loyal customers B) decreasing customer satisfaction C) failing to attract enough customers D) failing to understand their customers' needs E) incorrectly identifying a target market Answer: C Diff: 1Page Ref: 7 12) ________ is the act of obtaining a desired object from someone by offering something in return. A) A value proposition B) Exchange C) Bribery D) Value creation E) Donation Answer: B Diff: 1Page Ref: 7 3) A(n) ________ is the set of actual and potential buyers of a product. A) market B) audience C) group D) segment E) exchange Answer: A Diff: 1Page Ref: 7 14) Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities. A) exchange B) marketing C) management D) production E) customer relationship management Answer: B Diff: 1Page Ref: 7 Objective: 1-2 15) In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently. A) marketing B) demarketing C) value marketing D) surplusing E) negotiating Answer: B Diff: 1Page Ref: 9 16) The art and science of choosing target markets and building profitable relationships with them is called ________. A) marketing management B) positioning C) segmentation D) selling E) differentiation Answer: A Diff: 1Page Ref: 8 17) Selecting which segments of a population of customers to serve is called ________. A) market segmentation B) positioning C) customization D) target marketing E) managing the marketing effort Answer: D Diff: 1Page Ref: 8 18) Which of the following is the set of benefits a company promises to deliver the customer to satisfy their needs? A) a money-back guarantee B) low pricing C) good customer service D) a value proposition E) an attribute Answer: D Diff: 1Page Ref: 9 19) Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain? A) production concept B) product concept C) selling concept D) marketing concept E) social marketing concept Answer: A Diff: 2Page Ref: 9 20) The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features. A) product B) production C) customer D) marketing E) promotion Answer: A Diff: 1Page Ref: 10 21) The product concept says that a company should do which of the following? A) improve marketing of its best products B) market only those products with high customer appeal C) focus on the target market and make products that meet those customers' demands D) focus on making continuous product improvements E) make promoting products the top priority Answer: D Diff: 2Page Ref: 10 22) â€Å"Build a better mousetrap and the world will beat a path to your door† reflects the ________ concept. A) production B) marketing C) selling D) product E) target marketing Answer: D Diff: 2Page Ref: 10 23) Which concept calls for aggressive selling and focuses on generating transactions to obtain profitable sales? A) marketing B) production C) product D) selling E) societal marketing Answer: D Diff: 1Page Ref: 10 24) Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do? A) product B) production C) selling D) marketing E) equity Answer: D Diff: 1Page Ref: 10 25) A firm that uses the selling concept takes a(n) ________ approach. A) outside-in B) myopic C) inside-out D) societal E) customer service Answer: C Diff: 2Page Ref: 10 26) Though often criticized, the selling concept is particularly appropriate and effective with which of the following types of products? A) convenience B) shopping C) specialty D) unsought E) demarketed Answer: D Diff: 2Page Ref: 10 27) Customer-driven marketing usually works well when ________ and when customers ________. A) a clear need exists; are difficult to identify B) customers know what they want; are loyal to the brand C) a firm can deliver the goods desired; are thoroughly researched D) a clear need exists; know what they want E) a need exists; don't know what they want Answer: D Diff: 2Page Ref: 11 28) Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands. Marie's firm practices ________ marketing. A) customer-driven B) customer-driving C) relationship D) donor E) social Answer: B Diff: 2Page Ref: 11 29) When customers don't know what they want or don't even know what's possible, the most effective strategy is ________ marketing. A) customer-driven B) customer-driving C) societal D) production E) product Answer: B Diff: 2Page Ref: 11 30) The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________. A) short-run costs and profits B) short-run ethics C) long-run welfare D) immediate health E) value propositions Answer: C Diff: 2Page Ref: 11 31) Which concept holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well-being? A) marketing B) selling C) product D) societal marketing E) equity Answer: D Diff: 1Page Ref: 11 2) The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________. A) human welfare B) want satisfaction C) company profits D) short-run wants E) long-term needs Answer: C Diff: 2Page Ref: 11 33) The set of marketing tools a firm uses to implement its marketing strategy is called the ________. A) promotion mix B) product mix C) marketing mix D) TQM E) marketing effort Answer: C Diff: 2Page Ref: 12 34) Of the following, which is the most important concept of modern marketing? A) customer relationship management B) societal marketing C) consumer-generated marketing D) properly trained salespeople E) low prices Answer: A Diff: 2Page Ref: 13 35) Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called ________. A) customer lifetime value B) customer perceived value C) customer relationship management D) database marketing E) societal marketing Answer: C Diff: 1Page Ref: 13 36) Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers. A) personal assessment B) rational expectations C) accurate assessment D) objective evaluation E) emotional understanding Answer: A Diff: 2Page Ref: 13 37) ________ is defined as the customer's evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those of competing offers. A) Customer equity B) Customer satisfaction C) Customer evangelism D) Customer-perceived value E) Marketing myopia Answer: D Diff: 1Page Ref: 13 38) Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service? A) satisfied customers B) customer evangelists C) butterflies D) full partners E) social customers Answer: B Diff: 2Page Ref: 13 39) A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________. A) frequency marketing program B) basic customer relationship C) club marketing program D) partner relationship management technique E) structural benefit Answer: A Diff: 2Page Ref: 16 40) In which of the following situations has a company most actively turned its consumers into marketing partners? A) American Airlines awards frequent flyer points to returning customers. B) Paige Premium Denim jeans provide a superior quality and a perfect fit. C) iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company's robotic vacuum. D) Best Buy distinguishes between its best customers, called angels, and its less profitable customers, called demons, stocking merchandise to appeal to separate groups of its angels. E) Toyota develops a marketing presence on social networks and other online communities. Answer: C Diff: 2Page Ref: 14 41) Using customer profitability analysis to weed out unprofitable customers and target winning ones for pampering is referred to as ________. A) customer relationship management B) positioning C) database marketing D) selective relationship management E) marketing myopia Answer: D Diff: 2Page Ref: 17 42) Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using mass media advertising. Pete knows that today few successful firms still practice true ________ and are instead turning to selective relationship management. A) club marketing B) frequency marketing C) mass marketing D) customer satisfaction E) market segmentation Answer: C Diff: 2Page Ref: 16 3) The Niketown running club that organizes twice weekly evening runs and follow-up meetings in the Nike Store is an example of which of the following? A) a frequency marketing program B) a basic customer relationship C) a club marketing program D) a partner relationship E) a structural benefit provided for top customers Answer: C Diff: 2Page Ref: 18 44) Which of the following has NOT contributed to the deeper, more interactive nature of today's customer relationships? A) e-mail B) Web sites C) online social networks D) traditional advertising E) video sharing Answer: D Diff: 2Page Ref: 18 AACSB: Use of IT 45) Greater consumer control means that companies must rely more on marketing by ________ than by ________. A) interruption; involvement B) interaction; intrusion C) socialization; information D) producing; selling E) inspiration; competition Answer: B Diff: 2Page Ref: 18 46) To create customer value and build strong customer relationships, marketers know they cannot go it alone; therefore, they practice ________. A) partner relationship management B) database marketing C) attractive Web site design D) customer equity E) consumer-generated marketing Answer: A Diff: 1Page Ref: 19 7) In today's world, marketing should be done by ________ employees in an organization. A) only marketing B) only marketing, sales, and customer-support C) only sales and technology D) only management and marketing E) all Answer: E Diff: 1Page Ref: 19 48) Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers. A) supply chain management B) direct marketing C) partnership relationship marketing D) customized marketing E) equity marketing Answer: A Diff: 2Page Ref: 21 9) Suzie Chan strengthens her company's connections by treating suppliers of raw materials, vendors, and distributors as partners in delivering customer value. What type of management is she practicing? A) outside partnering B) inside partnering C) marketing D) supply chain E) customer development Answer: D Diff: 2Page Ref: 21 50) The final step in the marketing process is ________. A) capturing value from customers B) creating customer loyalty C) creating customer lifetime value D) understanding the marketplace E) designing a customer-driven marketing strategy Answer: A Diff: 1Page Ref: 21 1) Stew Leonard, the owner of a highly successful regional supermarket chain, reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he or she remains in the area. Stew Leonard's concern is an illustration of which of the following? A) share of customer B) market share C) profitability D) customer lifetime value E) market share maintenance Answer: D Diff: 2Page Ref: 22 AACSB: Reflective Thinking 52) Which of the following is an example of consumer-generated marketing? A) Toyota's presence in online communities B) Nike's Nike Plus running Web site C) MasterCard's use of â€Å"Priceless† commercials shot by customers D) Neiman Marcus's InCircle Rewards program for its best customers E) The Lexus Covenant aimed at creating customer delight Answer: C Diff: 2Page Ref: 20 53) When an airline goes after a â€Å"share of travel† from its customers, it is attempting to increase ________. A) customer lifetime value B) share of customer C) total customer spending D) customer satisfaction E) customer ownership Answer: B Diff: 2Page Ref: 22 54) ________ is one of the best ways to increase share of customer. A) Targeting new customers B) Using bait and switch C) Cross-selling D) Relationship selling E) Partnership marketing Answer: C Diff: 2Page Ref: 22 55) Amazon. com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other items. Based on previous purchase history, the company recommends related CDs, books, videos, or other products that might interest a customer. This most directly helps Amazon. com capture a greater ________. A) customer lifetime value B) share of customer C) profit margin D) share of market E) customer equity Answer: B Diff: 2Page Ref: 23 56) Which of the following is the total combined customer lifetime values of all a company's current and potential customers? A) share of customer B) customer lifetime value C) customer equity D) profitability E) share of market Answer: C Diff: 2Page Ref: 23 57) The ultimate aim of customer relationship management is to produce ________. A) customer equity B) market share C) sales volume D) a reliable database E) higher profit margins Answer: A Diff: 3Page Ref: 23 58) A potentially highly profitable, short-term customer is a ________. A) true friend B) butterfly C) stranger D) barnacle E) true believer Answer: B Diff: 2Page Ref: 24 59) Customers can be classified into four relationship groups, according to their profitability and projected loyalty. Which type of customers have the highest profit potential and strong loyalty? A) barnacles B) strangers C) butterflies D) true friends E) big fish Answer: D Diff: 2Page Ref: 24 60) Which of the following statements about the Internet is most accurate? A) Companies are cautiously using the Internet to build closer relationships with customers and marketing partners alike. B) After the dot-com meltdown of 2000, fewer consumers are buying products and/or services online. C) The Internet makes it easy for consumers to view, interact with, and create marketing content. D) Consumer e-commerce looks promising, but business-to-business e-commerce is declining. E) Web 2. 0 involves a less balanced approach to online marketing than the original dot-com boom did. Answer: C Diff: 2Page Ref: 26 61) Today almost every company, small and large, is affected in some way by which of the following? A) the societal marketing concept B) not-for-profit marketing C) global competition D) customer-generated marketing E) caring capitalism Answer: C Diff: 2Page Ref: 26 62) Governmental agencies are becoming more involved in marketing as the years pass. When a local government advertises keeping the area's streams and water supply cleaner, it is involved in ________. A) green marketing B) social marketing campaigns C) demarketing D) environmental marketing E) partnership marketing Answer: B Diff: 2Page Ref: 29 63) Briefly compare and contrast the concepts of needs, wants, and demands, giving an example of each. Discuss how these concepts relate to marketing practices. Answer: Human needs are states of felt deprivation. Needs are part of the human make-up; they are not created by external forces. Humans have a basic physical need for food, clothing, warmth, and safety; a basic social need for belonging and affection; and a basic individual need for knowledge and self-expression. Unlike needs, wants are not innate; instead, wants are needs shaped by culture, society, and individual personality. For example, an American needs food but wants a Big Mac and a soft drink. An American with ten dollars needs food, wants a Big Mac and soft drink, and demands lunch at McDonalds. Wants become demands when they are backed by consumers' buying power. Marketers conduct extensive research to understand customers' wants and demands. They then attempt to fulfill customers' wants and demands through their market offerings. Diff: 2Page Ref: 6 64) In a short essay, explain how and why marketers go beyond selling a product or service to create brand experiences. Answer: Sellers are most effective when they focus more on the benefits and experiences produced by their products and services than on the specific products and services themselves. Smart marketers focus on creating a brand experience, incorporating several products and services for their customers. By doing so, marketers hope to increase customer satisfaction, creating a body of customers who will repeatedly purchase their market offerings and recommend those offerings to friends. Diff: 2Page Ref: 7 65) Compare the selling and marketing concepts, listing the key components of each philosophy. Answer: The selling concept reflects an inside-out philosophy, while the marketing concept takes an outside-in perspective. The selling concept is typically practiced when an organization is marketing products or services that buyers do not normally think of purchasing, such as insurance or blood donation. Aggressive selling focuses on creating sales transactions rather than on building long-term relationships with customers, with the aim of selling what the company makes rather than making what the customer wants. The marketing concept, on the other hand, is based upon identifying the needs and wants of target markets and then satisfying those needs and wants better than competitors do. In contrast to the selling concept, marketing focuses on the customer, not the product, as the path to profits. Diff: 2Page Ref: 10 66) Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept. Answer: According to this concept, firms will succeed if they take underlying consumer needs and society's well being into account over the long term. A pure marketing concept can damage consumers' long-run welfare by focusing exclusively on satisfying consumers' short-run wants. Over a long period of time, this too-narrow focus can be damaging to the company. In setting their marketing strategies, marketers today need to balance company profits, consumer wants, and society's interests. Johnson & Johnson is an example of a company that has successfully implemented the societal marketing concept. The organization stresses honesty, integrity, and putting people before profits, an ethic that helped Johnson & Johnson quickly address and recover from the poisonous tampering of Tylenol capsules in 1982. Diff: 2Page Ref: 11 67) Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight. Answer: Customer satisfaction cannot be taken for granted. Because brand loyalty is dependent upon strong customer satisfaction, companies strive to retain, satisfy, and even delight current customers. Firms create customer delight by promising only what they can deliver and then delivering more than what they promised. They also create emotional relationships with key customers. Delighted customers make repeated purchases and become customers for life. More importantly, they also essentially become an unpaid sales force for the firm as â€Å"customer evangelists† who tell other potential customers about their positive experiences with the product. Diff: 1Page Ref: 13 68) In a short essay, discuss the challenges and advantages that new communication technologies have created for marketers. Answer: Through the Internet and related technologies, people can now interact in direct and surprisingly personal ways with large groups of others, from neighbors within a local community to people across the world. With communication technologies such as e-mail, blogs, Web sites, online communities, and online social networks, today's marketers incorporate interactive approaches that help build targeted, two-way customer relationships. Marketers can create deeper consumer involvement and a sense of community surrounding a brand, making a brand a meaningful part of consumers' conversations and lives. However, while new communication tools create relationship-building opportunities for marketers, they also create challenges. They give consumers a greater voice, and therefore greater power and control in the marketplace. Today's consumers have more information about brands than ever before, and they have a wealth of platforms for airing and sharing their brand views with other consumers. This benefits companies when views of its products are positive, but can be damaging when customers share stories of negative experiences with a company's products. Diff: 2Page Ref: 18 69) Define customer equity and explain how a company can increase it. Answer: Customer equity is the sum of the lifetime values of all a company's current and potential customers. Customer equity is dependent upon customer loyalty from a firm's profitable customers. Because customer equity is a reflection of a company's future, companies must manage it carefully, viewing customers as assets that need to be maximized. To increase customer equity, companies should work to delight their customers and establish full relationships with their most profitable customers. Diff: 1Page Ref: 23 70) Explain how the Internet has transformed the way in which we do business today. Answer: The Internet links individuals and businesses of all types to each other. The Internet allows firms access to exciting new marketspaces. The Internet has spawned an entirely new breed of â€Å"click only† companies–the â€Å"dot-coms. † The post-Internet frenzy of the late 1990s has introduced companies that are both savvy and face promising futures. These companies use a set of new Web technologies to reach customers, including blogs (web logs), vlogs (video-based logs), and social networking sites. â€Å"Brick-and-mortar† companies of the past are now â€Å"click-and-mortar† companies, with online presences aimed at attracting new customers and strengthening bonds with current customers. Approximately 65% of American Internet users now shop online, making a Web presence a necessity for any organization. Diff: 1Page Ref: 26 71) Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months. Greg's want now has become a(n) ________. A) need B) necessity C) demand D) exchange E) transaction Answer: C Diff: 1Page Ref: 6 72) To avoid traffic gridlock in large metro areas, a community might use ________ to discourage travelers from driving during peak commuting hours. A) target marketing B) market segmentation C) demarketing D) marketing E) the production concept Answer: C Diff: 1Page Ref: 9 73) Cathy's Clothes is a small retail chain successfully selling women's clothing and accessories with a profitable focus on buyers who have relatively modest means. This is an example of ________. A) convenience B) social marketing C) market segmentation D) target marketing E) value packing Answer: D Diff: 2Page Ref: 8 74) Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing their future funeral needs, and she must somehow first get their attention. Jolene's firm is most likely practicing the ________. A) production concept B) marketing concept C) selling concept D) relationship concept E) societal marketing concept Answer: C Diff: 2Page Ref: 10 75) Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the ________ concept. A) product B) production C) selling D) marketing E) societal marketing Answer: B Diff: 2Page Ref: 9 76) Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation. This reflects the ________ concept. A) product B) production C) selling D) marketing E) societal marketing Answer: A Diff: 3Page Ref: 10 77) Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy. A) marketing concept B) product concept C) production concept D) societal marketing concept E) selling concept Answer: D Diff: 1Page Ref: 11 78) Members of the sales team at Dekko International visit only prospective customers who purchase a minimum of $50,000 of insulated wire per year. Dekko is using ________. A) selective relationship management B) a frequency marketing program C) a club marketing program D) demarketing E) a value proposition Answer: A Diff: 2Page Ref: 17 9) You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following? A) database management B) Web site hits C) the societal marketing concept D) partner relationship management E) customer relationship management Answer: E Diff: 1Page Ref: 13 0) Tommy Gray attempts to deliver customer satisfaction every day in his Audio Expressions installation business. He is a smart operator who knows that the key to this goal is to match ________ with ________. A) company performance; competition B) company performance; competitive prices C) relationship building; performance tools D) company performance; unique products E) customer expectations; company performance Answer: E Diff: 2Page Ref: 13 81) Shania works hard to foster an emotional relationship between her Internet customers and the beauty products and services that she and her staff sell. By promoting a company culture that values exceptional value and service, Shania aims to create ________ by going beyond the expected. A) customer delight B) customer satisfaction C) customer value D) customer equity E) customer involvement Answer: A Diff: 1Page Ref: 13 82) You are an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship would it be most profitable for you to develop with these customers? A) full partnerships B) basic relationships C) basic partnerships D) club programs E) selective relationships Answer: B Diff: 2Page Ref: 16 3) Elisandra, a marketing manager at a regional chain restaurant, has decided to sponsor a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page. Elisandra's plan is an example of ________. A) consumer-generated marketing B) partner relationship management C) customer lifetime value D) community development aro und a brand E) selective relationship management Answer: A Diff: 2Page Ref: 19 84) Afia, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm's least rofitable but loyal customers. She is also examining methods for â€Å"firing† customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong? A) butterflies B) true friends C) strangers D) barnacles E) short-term customers Answer: D Diff: 2Page Ref: 24 85) A church targeting different demographic groups to increase attendance is an example of ________. A) for-profit marketing B) not-for-profit marketing C) societal marketing D) customer evangelism E) caring capitalism Answer: B Diff: 2Page Ref: 28 6) Ben & Jerry's challenges all stakeholders, including employees, top management, and even ice cream scoopers in their stores, to consider individual and community welfare in their day-to -day decisions. Actions such as this by companies seizing the opportunity to do well by doing good reflects ________. A) environmentalism B) social responsibility C) profit marketing D) partnership management E) myopia Answer: B Diff: 1Page Ref: 27 Refer to the scenario below to answer the following questions. Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years. Atop a bluff overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the summer months, but then faced a tremendous downturn in business during the winter months. â€Å"But, given the industry in the nearby towns, very little year-round competition, and our close proximity to Portland,† Carol added, â€Å"I couldn't understand why seasonality had to hit Seagull Terrace so hard! † So Carol spent her first winter devising a new marketing plan. She put together a promotional package designed to attract business travelers year-round. Carol's plan, then, involved a seasonal promotional gimmick? o be implemented from early winter to late spring–that would attract the same numbers as the large summer crowd. Her idea worked! During her second winter, Carol greeted numerous business travelers–both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals. â€Å"We still have a long way to go,† Carol admitted. â€Å"Our delicatessen offers delicious entrees, but we'd like to expand that. We provide health club privileges off-site, but we'd like to eventually provide our own. These are goals I hope to achieve in a few years. Our first project, however, included a renovation of our guest rooms and I'm quite proud of the results. † Carol then added, â€Å"Actually there are so many possibilities! With an indoor pool area, I will eventually offer weekend get-aways throughout winter. † 87) Which of the following groups is specifically part of Seagull Terrace's target market? A) seasonal business travelers B) young families C) retirees D) summer campers E) athletes Answer: A Diff: 1Page Ref: 8 88) Carol Veldt's use of â€Å"promotional gimmicks† is an example of the ________ concept. A) selling B) marketing C) product D) production E) societal marketing Answer: A Diff: 2Page Ref: 10 89) Renovations of the guest rooms at the Seagull Terrace and plans to add an indoor pool area are examples of the ________ concept. A) selling B) marketing C) product D) production E) societal marketing Answer: C Diff: 2Page Ref: 10 90) Carol Veldt has decided to ask selected guests to participate in an extensive survey about their experience at Seagull Terrace and about their most desired amenities and vacation experiences. By implementing the suggestions she receives from guests, Carol would be following the ________ concept. A) production B) product C) selling D) marketing E) societal Answer: D Diff: 2Page Ref: 10 91) What should sellers consider if they wish to avoid marketing myopia? Answer: Sellers should consider the particular benefits and experiences desired by their customers, and not just pay attention to the specific products they offer. Diff: 1Page Ref: 6 92) You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creating brand experiences for your customers? Answer: Such manufacturers should focus on the benefits enjoyed through the use of their products-access to the great outdoors, shared family experiences, and relived memories of the consumer's youth. Diff: 1Page Ref: 7 93) Think about suppliers and other marketing partners. A modern marketing system relies on profitable relationships all along the way. How might Wal-Mart rely on their marketing partners in order to offer low prices? Answer: Wal-Mart must rely on suppliers that will provide merchandise at low costs, a low-cost and efficient distribution system, an accurate and efficient customer relationship database system, and a strong partnership with each of the members of its supply chain. Diff: 1Page Ref: 8 4) The marketing team at Bead Beautiful, a line of jewelry targeted at pre-teenage girls, is meeting to formulate the products' value proposition. What should team members consider as they define a value proposition for Bead Beautiful? Answer: In considering Bead Beautiful's value proposition, the marketing team should identify the benefits and values the company promises to deliver to customers to satisfy their needs. The value proposition should differentiate Bead Beaut iful from other similar products, answering the customer's question â€Å"Why should I buy this brand rather than a competitor's? Diff: 2Page Ref: 9 95) Company X carries organizational and office supplies and follows the selling concept. Explain how Company X may lose sight of customer relationships with their marketing orientation. Answer: The company's aim is to sell its supplies rather than make what the market wants; such a strategy creates sales transactions but not long-term relationships. The company's likely faulty assumption is that customers who are persuaded to buy the product will like it or that they will buy the product again even if they weren't really initially satisfied. Company X will not foster customer loyalty with this approach. Diff: 2Page Ref: 10 96) Explain why electronics and pharmaceuticals manufacturers may use customer-driving marketing. Answer: In such industries, consumers do not know exactly what new products are available; therefore, consumers rely on such firms to tell them what they need. Diff: 2Page Ref: 11 97) What determines whether sellers create basic relationships or full partnerships with customers? Answer: The type of relationship a seller seeks to create with its customers is dependent on the number of customers and their profitability. A company with many low-margin customers develops basic relationships; a company with just a few high-margin customers invests resources to create full partnerships. Diff: 1Page Ref: 16 98) How can a marketer increase â€Å"share of customer†? Answer: The marketer can offer greater variety to customers; in addition, the marketer can train employees to cross-sell and up-sell in order to market more products and services to existing customers. Diff: 2Page Ref: 22-23 99) Explain what marketers can expect from individuals in the customer relationship group classified as â€Å"butterflies. Answer: â€Å"Butterflies† are profitable but not loyal. Marketers should enjoy this type of customer â€Å"for the moment† because they soon flutter off. Marketers should create profitable and satisfying transactions with â€Å"butterflies,† then cease investing in them until the next time around. Marketers can expect transactions with butterflies when conditions are optima l for the customer, but they should not expect butterflies to become loyal customers. Diff: 2Page Ref: 24 AACSB: Analytic Skills Skill: Application Objective: 1-4 100) Able works in the marketing department of an international company. In what ways might Able use modern technologies to conduct market research in order to learn more about and better serve his company's customers? Answer: Able could use videoconferencing to monitor customer focus groups discussing the company's products and services in various locations. Able could use online data services to learn more about the needs and wants of his customers, or he could create a customer database for the company to target individual customers with tailored offers. Diff: 2Page Ref: 25 101) In what ways might even a local retailer find itself touched by global competition? Answer: A local retailer might have global suppliers and customers. The retailer's goods may come from abroad, or components of those goods may be produced or assembled abroad. In addition, a local retailer may also sell goods over the Internet to international customers. Diff: 1Page Ref: 27 102) How is marketing being applied in the not-for-profit sector? Answer: Firms in the not-for-profit sector use marketing to enhance their images, to encourage donor marketing to attract memberships and donors, and to design social marketing campaigns to encourage specific causes. Diff: 2Page Ref: 28 -THE END-